We can see brands as wild animals, curious creatures always on the go, with their own will.
What is a brand, how to build a brand’s personality, how to use creativity to create value? And if one day a brand knocked on my door?
A workshop for students to discover the beauty of brand strategy, for professionals who want to explore new creative horizons through a playful brand archeology course.
A professional path for companies to work on the DNA of the brand, draw new fertile brand strategies, and create new value-based universes.
Possiamo vedere le marche come animali selvaggi, animali curiosi, focosi, sempre in movimento, con una volontà propria.