MY ARTICLES ABOUT CULTURAL INTELLIGENCE
Why does building a more inclusive future in the world of communication require a collective creative effort? Why should we strive for a global communication paradigm reset? Why should we eschew political correctness in favor of new representations and narratives?
Why does building a more inclusive future in the world of communication require a collective creative effort? Why should we strive for a global communication paradigm reset? Why should we eschew political correctness in favor of new representations and narratives? Why does localization play a key role in the process of building a more inclusive future?
These are some of the questions that prompted me to reflect on the theme of inclusion and how creativity is partially responsible for helping to design a truly inclusive future capable of embracing all individuals and their respective communities. Communication, entertainment, and design address the theme of inclusion from different perspectives but have one thing in common: they speak to the same people with their uniqueness, identity, and history.
Addressing the issue of representation and inclusion certainly means providing answers, but before all else, it means starting to ask the right questions. But when? Not at the tail end of the creative, communication, and design processes when the only remedy for an idea that hurts someone is to kill it. It means asking yourself the questions before you start thinking creatively. Why would you exclude someone with a purpose?
In other words, you should examine yourself and your message. Imagine your target audience, and reflect on whether the concept may be deliberately or unintentionally excluding specific identity groups. If that is the case, the follow-up question is whether that exclusion is actually necessary.
Concepts that avoid actively excluding communities have the potential to showcase different cultures and contribute to global discourse. As the history of inclusive design shows, if you incorporate inclusion from the beginning, you will obtain a better product, service, or experience.
We will analyze the new role of brands in contemporary society and see how inclusion is an identitarian and multicultural issue that impacts workforce relations, creativity, and representation in the communication, entertainment, and design domains. We shall define what this means for the world of localization, hypothesizing a shared working approach through which we, too, can contribute to building a more inclusive future for all. And if we truly believe in the value of every individual – “We believe in humans” – we must work to ensure that everyone, in their own right, can feel “part of our community.
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