Who am I? A lifelong learner, a strategist of the invisible, a believer in the power of words and futures yet to be written.
I work as a strategy designer, creative director and trend forecaster, with 40 years of experience across advertising, design and global creativity. I’m deeply driven by trends and multicultural intelligence, and today I am VP of Brand & Creative at Translated and Creative Director at Imminent. I explore consumer trends and future scenarios, shaping narratives that help brands move forward and spark innovation at the intersection of AI, consumer behavior, food, hospitality and creativity. As a Gestalt Bodywork Counselor, I bring a grounded, human-centered perspective on humanity. I speak globally at conferences and universities.
My journey
At 18, I started my own entertainment business in Rome, and over the next five years, I kept learning what it really means to build something from scratch. They used to call me The Shy Entrepreneur.
I studied Italian Literature, Arts, and Cultural Heritage Management — and since then, I’ve never stopped studying. I’m a lifelong learner.
I’ve always worked in communication. I started out as an Art Director at McCann-Erickson, became a Creative Manager, and eventually opened Jump McCann, a business unit focused on special projects and strategy.
After 25 years in that world, I moved to Angelini Design, where I worked as Strategic Creative Director for seven years, helping position brands on international markets — especially in the Middle East and Asia. That’s when I fell in love with trends and cultural intelligence.
After directing the School of Communication at IED for a couple of years, and always driven by my passion for technology, in 2020 and 2025 I took part in The Trends and Foresight Masterclass by The Future Laboratory. That was a turning point: I realized this was my future.
Since then, I’ve been coordinating the Trend Research specialization course at IED Rome.
Today, I serve as VP of Brand and Strategy at Translated and I’m the Creative Director of Imminent, Translated’s research center focused on language, trends, tech, and social sciences.
I also founded Trend Alchemy, this lab where I explore the future through trends, brands, and evolving narratives..
Creativity, imagination & love
What took me here
25 years in advertising
Working as an art director and creative director at McCann Erickson, from 1988 to 2012, focusing my creative work on retail, food, and entertainment.
7 years in branding
Strategic Creative Director at Angelini Design from 2012 to 2019
developing creativity and strategy for brands for international markets mainly on fashion, food, luxury and retail.
8 years in the translation industry
Brand & Creative VP at Translated, building the first brand of the translation industry from scratch, and designing communication and brand strategies for the company.
Creative Director at Imminent, Translated’s Research Center on Language, Multicultural, Technology and Social Sciences
Trend and Research
In 2021, I founded Trend Alchemy,
a trend lab where we identify consumer trends and write future narratives able to spark imagination and drive strategic thinking.
Creative education
I have been teaching for 20 years, in 2016 and 2017 I was Coordinator of The Communication School at IED Rome. I’m a Creative Personal Branding Certified Practioner. I have been a board member of the ADCI, the Art Directors Club of Italy, and ADCE, the Art Directors Club of Europe with a focus on Creative Education.
Gestalt Bodywork Counselling
I am a certified Gestalt Bodywork Counselor, and I have integrated this work into my coaching and creative mentoring practices. I also work as a counselor and I founded Studio Melusina, which is the space where I offer individual and group sessions focused on presence, voice, boundaries, and embodied support.