TREND ALCHEMY
Trend Alchemy is a lab where we identify trends, build future narratives and transform them into golden insights able to inspire brand strategies, innovation and creativity.
HOW WE DO IT
We work like alchemists, blending deep listening, strategic insight, and playful experimentation.
Through hands-on workshops and collaborative sessions, we dig deep to uncover the foundations for future-facing strategies.
We’ve developed our own method, a dynamic mix of research, intuition, and co-creation, to help CEOs, entrepreneurs, and communication agencies spot the signals of change and turn them into action.
From brand strategies and creative campaigns to product innovation, we identify the trends that have the power to transform.
A COLLABORATIVE STRATEGIC JOURNEY, A COLLECTIVE EFFORT THAT BRINGS EVERYONE TOGETHER.
UNLEASHING COLLABORATIVE CREATIVITY THROUGH INTERVIEWS, WORKSHOPS, AND HANDS ON EXPERIENCES.
Our process: We dig deep to uncover strategic insights that shape both the present and the future.
PHASE 1: DISCOVERY & IMMERSION
1.1 STAKEHOLDER ENGAGEMENT
1.2 VISUAL AND CONTENT AUDIT
1.3 COMPETITIVE & COMPARATIVE ANALYSIS
PHASE 2: IDEATION & COLLABORATIVE BRAINSTORMING
2.1 CREATIVE WORKSHOPS – BRANDLIFE WORKSHOPS
2.2 ESTABLISH GUIDING PRINCIPLES FOR VISUAL AND NARRATIVE LANGUAGE
PHASE 3: REPORT DESIGN & PRESENTATION
3.1 REPORT DESIGN
3.2 REPORT PRESENTATION
PHASE 4: CONCEPT DEVELOPMENT
4.1 VISUAL UNIVERSE EXPLORATION
4.2 NARRATIVE FRAMEWORK CREATION
What we bring to life:
Trend Reports, New Brand Narratives, Future Brand Strategies, Brand Coaching, Custom Brand & Trend Workshops, and Trend Talks.
Creativity Reports 2023 & 2024
This year, in collaboration with ADG FAD and c de c – Club de Creatividad, and as part of the EU co-funded #GreenFutures project, I had the pleasure of presenting a special highlight: the ADCE Creativity Trend Report, featuring key insights drawn from nearly 300 award-winning works at the ADCE Awards 2024 🏆✨.
Who am I? A lifelong learner, a strategist of the invisible, a believer in the power of words and futures yet to be written.
At 18, I started my own entertainment business in Rome, and over the next five years, I kept learning what it really means to build something from scratch. They used to call me The Shy Entrepreneur.
I studied Italian Literature, Arts, and Cultural Heritage Management — and since then, I’ve never stopped studying. I’m a lifelong learner.
I’ve always worked in communication. I started out as an Art Director at McCann-Erickson, became a Creative Manager, and eventually opened Jump McCann, a business unit focused on special projects and strategy.
After 25 years in that world, I moved to Angelini Design, where I worked as Strategic Creative Director for seven years, helping position brands on international markets — especially in the Middle East and Asia. That’s when I fell in love with trends and cultural intelligence.
After directing the School of Communication at IED for a couple of years, and always driven by my passion for technology, in 2020 I took part in The Trends and Foresight Masterclass by The Future Laboratory. That was a turning point: I realized this was my future.
Since then, I’ve been coordinating the Trend Research specialization course at IED Rome.
Today, I serve as VP of Brand and Strategy at Translated and I’m the Creative Director of Imminent, Translated’s research center focused on language, trends, tech, and social sciences.
I also founded Trend Alchemy, this lab where I explore the future through trends, brands, and evolving narratives..