Trend Alchemy is my lab where we identify trends, builds future narratives and transforms them into golden insights able to inspire brand strategies, innovation and creativity.
HOW WE WORK
A COLLABORATIVE STRATEGIC JOURNEY, A COLLECTIVE EFFORT THAT BRINGS EVERYONE TOGETHER.
UNLEASHING COLLABORATIVE CREATIVITY THROUGH INTERVIEWS, WORKSHOPS, AND HANDS ON EXPERIENCES.
Our process: We dig deep to uncover strategic insights that shape both the present and the future.
PHASE 1: DISCOVERY & IMMERSION
1.1 STAKEHOLDER ENGAGEMENT
1.2 VISUAL AND CONTENT AUDIT
1.3 COMPETITIVE & COMPARATIVE ANALYSIS
PHASE 2: IDEATION & COLLABORATIVE BRAINSTORMING
2.1 CREATIVE WORKSHOPS – BRANDLIFE WORKSHOPS
2.2 ESTABLISH GUIDING PRINCIPLES FOR VISUAL AND NARRATIVE LANGUAGE
PHASE 3: REPORT DESIGN & PRESENTATION
3.1 REPORT DESIGN
3.2 REPORT PRESENTATION
PHASE 4: CONCEPT DEVELOPMENT
4.1 VISUAL UNIVERSE EXPLORATION
4.2 NARRATIVE FRAMEWORK CREATION
What we bring to life:
Trend Reports, New Brand Narratives, Future Brand Strategies, Brand Coaching, Custom Brand & Trend Workshops, and Trend Talks.
Creativity Reports 2023 & 2024
In collaboration with ADG FAD and c de c – Club de Creatividad, and as part of the EU co-funded #GreenFutures project, I had the pleasure of presenting a special highlight: the ADCE Creativity Trend Report, featuring key insights drawn from nearly 300 award-winning works at the ADCE Awards 2024 🏆✨.
