Creative markets implode. Old business models no longer work. Some creative professions no longer have reason to exist, some of them need unexpected skills. The new intelligence of machines in the integration with human creativity gives life to new questions, new demands and expects new answers. We are in a moment of great importance for the history of humanity, and if certain future scenarios are only attempts at imagining a tomorrow where fundamentals escape us, it is true that, having to cultivate the “citizens” of tomorrow’s world, we cannot forge ahead without drawing a training path that really prepares young people for future challenges.

Creative Personal Branding is an experience -based learning and coaching model developed by Jürgen Salenbacher. The model, which takes personality as its starting point, focusses on four qualities which are key in the creative economy today: substance, style, conviction and grace.

Through Creative Personal Branding, Gestalt Bodywork Counseling, and Creative Mentorship, I empower individuals to connect with their authenticity and unlock their full potential.

“Everyone has a “magic power” that makes them unique. Sometimes it is confused among thousands of other qualities. “

Jurgen Salenbacher

BUCHAREST, NOVEMBER, 23/24

Creative Personal Growth

Master in Business Administration in Creative and Cultural Industries

What I have gained from this experience.

Fundamental Insights:
Innovators with unique life stories are catalysts for increased creative influence.
Adversities cultivate their creative hunger, fostering a more fertile mindset and an urgency to devise imaginative solutions for challenging problems.
The flourishing creative market facilitates the emergence of new creative labs and startups.

The Master in Business Administration in Creative and Cultural Industries at FABIZ is the only academic program in Romania training creative and cultural professionals in the business side of the arts. The program is for individuals working in the creative and cultural sectors looking to learn business and management skills.